Before you create a new website

Paul Fasel
, President

Before you start on a new website project, we recommend that you know your audience. Here are a few questions to help you get to know your target audience:

  • Who is your target audience?
  • What are some of your target audiences interests>
  • How would you communicate to that audience?
  • What is your audiences demographics?
    • Age
    • Gender
    • Income
    • Location
    • Marital status
    • Education
    • What do they value most
    • Where do they get their information (internet, publications, and books?)
    • Are they leaders or followers (this would determine how you market for example you can post reviews for the followers)
  • How would you best access your target audience
  • How do you plan to reach that audience?
  • How will your target audience benefit from your product?
  • What do they like or dislike aboutyour product or service?
  • What is the size of the total market for your product?
    • Of the entire market for your product, what is the total percentage you would like to capture?
  • What niche are you trying to fit into

Since you cannot be all things to all people, what is your targeted niche?

  • Does you market have a urgent pain or irrational passion?
  • Are they looking to solve this pain or explore their passion?
  • Can you clearly define your niche around this pain or passion?
  • Do you have a clear and effective way to solve this pain or fulfill that passion?

Profile your Audience – Demographics

  • What are your audiences desires (what do they aspire to, what do they want)?
  • What does your audience value? (What do they define as good, cool, awesome, appropriate or in bad taste?)
  • What do they need? Within your niche what can you hook them with?
  • Can your target audience afford to purchase your plans are they competitive within the market place?
  • Sophistication – what is your audience’s level of expertise? do not alienate your audience by pitching your product at a level over their heads, and do not talk down to them as well.

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