Blog

Case Study On SEO

Thomas Raybell
, Marketing Director

THE PROBLEM  A client came DDG for SEO because they were lacking good search results with Google. They needed to improve their new page sessions as well as their organic search results.

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5 Steps for a Successful Relationship Between Designer and Developer

Thomas Raybell
, Marketing Director

What makes a great relationship? Communication? The ability to share your thoughts? Your frustrations? The understanding to give, and take advice? As in life, there are countless resources telling you, what will make your life better. However, the relationship I want to talk with you about today, is not a lover’s quarrel. But the dimensions, the dynamic, of a relationship between a designer and developer.   Developers. I’m talking Drupal, I’m talking WordPress. Mixing, communicating, understanding designers and visa versa.  Collaboration between designers and developers is essential for creating a great product. All companies have different structures whether designers and developers are two separate teams. Or if front end developers are separate from back end developers. Either way two heads and better than one. Working together instead of working separately offers the clients a more streamline, interactive process that just gets the job done better. Here, are five steps to ensure a successful relationship between a web designer and web developer.

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Why is Organic Traffic Important?

Thomas Raybell
, Marketing Director

Most conversations I encounter, either scrolling through Facebook or Twitter, I try to stay clear of falling into an argument or a rabbit hole, but this was a conversation I thought was worth discussing. The tweet that started all of this was, “So let's kill this debate once and for all. Organic traffic beats paid traffic for every single metric”. To some, this might not seem like a very bold claim, to others this, is heresy. So, let's have a quick recap on the main differences between the two. Organic search results are those which come from the algorithm used by the search engine while paid results are links being generated by advertising dollars being spent to show us that link. Over the last couple of years Google has made updates as “ad above organic links on desktop”, “addition of a third and fourth text ad above organic links on phones”, “doubling the size of Product listing ads on phones”, and more. Since these updates there has been an increase in 53 percent increase in paid clicks according to Google’s Q1 2017 earnings report. As paid clicks have gone up in numbers, organic search results have dropped in several metrics which has made people believe organic search is dying. However, others as this tweet shows believe organic search is the only way.

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Safeguard your WordPress Website

Matt Dittmann
, Web Developer

For a WordPress site owner, there are few things more gut wrenching than discovering that your website has been hacked. The feelings range from that of being disturbingly violated to outright panic. How will your business suffer, and how will your audience / customers view you now that you have let this happen? While there things you can do after the fact to rectify the situation, your best bet (and a lesson many have learned the hard way) is to take preemptive measures to prevent your site from being hacked or otherwise damaged beyond repair.

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WordPress 4.8 Arrives June 8th

Matt Dittmann
, Web Developer

The latest version of WordPress is scheduled for release this Thursday, June 8th, and all sites using the platform are encouraged to update as soon as possible.

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8 Steps to Writing a Great Blog Post

Paul Fasel
, President

Writing a great blog post for your website can establish you as an expert in your field in addition to helping your customers and potential customers understand how you can help them meet a need. A well written blog post can also increase your organic search rankings. 

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Why You Need a Website

Thomas Raybell
, Marketing Director

Social media is big.  Recently, a new study by Local Search Association found that if small businesses had 2x the budget on marketing they would spend it on social media. Last year, this answer was SEO, however, as social media has become so popular, businesses don’t see the importance of websites let alone SEO. Capital One conducted a survey of 400 small businesses and discovered that only half of them had a company website. On top of this, fewer than 30 percent of business surveyed had a mobile-optimized website. Maybe I’m old fashioned, but I like a website, similar to the enjoyment of reading a physical book rather than a kindle. I don’t think a Facebook page will give your customer the same information about your business as a custom website.

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Theme Vs. Custom Theme

Thomas Raybell
, Marketing Director

WordPress can be a powerful tool for building a website, especially when your marketing team are managing your site’s content, as it’s very scalable, and the CMS is great for most websites. However, the question always comes up if you should build a theme from scratch or utilize a pre-built WordPress theme.

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The Power of Story

Thomas Raybell
, Marketing Director

Humans are narrative creators, we love good stories, and many times we even love mediocre stories. We watch movies, read newspapers, and spend hours lost in various book series- storytelling is central to the human existence. It’s found in every culture that involves a symbiotic exchange between teller and listener. Every one of us have a unique story and in the same way each organization has a story.

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