Read more about Marketing

How and Where to Gain Social Media Followers. Placement & Timing.

James Rehwald
, Marketing Director

Social Media Icons Collage

Whether a company is brand new or has gained maturity, there will still exist a methodical process of gaining social media followers.

The practices in this process differ, depending on the company business, industry, and target consumers.

How to Make a Video: The Basics

James Rehwald
, Marketing Director

Video Upload, Camcorder to PC Laptop

Creating a video, or videography, to share with a target audience is a creative and strategic process that you could write a whole novel on.

Facebook Profiles, Pages, and Groups. What’s the Difference?

James Rehwald
, Marketing Director

Facebook Logo

Facebook is one of the largest social media platforms on this planet, bolstering a whopping 1.44 billion active users as of the first quarter of 2015.  In order to join Facebook, you must first create your own personal user Profile.  The sign-up process at facebook.com is pretty straight-forward and Facebook guides you through the process to make it nice and easy.

How to Build an Effective Marketing Persona

Dylan Lee
, Marketing Director

Buyers Persona

When creating a marketing strategy, one of the first steps that you need to address is defining the type of customers that you want to appeal to. To do this, good marketers build marketing personas, which are depictions of their ideal customer. This persona should be based on research, interviews, and experience with past customers. It’s an attempt to get into the mind of your target customer and understand their wants, needs, and pain points.

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