Facebook is one of the largest social media platforms on this planet, bolstering a whopping 1.44 billion active users as of the first quarter of 2015. In order to join Facebook, you must first create your own personal user Profile. The sign-up process at facebook.com is pretty straight-forward and Facebook guides you through the process to make it nice and easy.
When creating a marketing strategy, one of the first steps that you need to address is defining the type of customers that you want to appeal to. To do this, good marketers build marketing personas, which are depictions of their ideal customer. This persona should be based on research, interviews, and experience with past customers. It’s an attempt to get into the mind of your target customer and understand their wants, needs, and pain points.