Read more about web design

8 Reasons Why You Need a Website Redesign

Dylan Lee
, Marketing Director

Redesign ArticleSo you’re feel like it’s time your company website needs a redesign? There are several valid reasons to undergo a total redesign, but you want to exercise some caution first because users hate change. It may be a smarter decision to do a series of smaller and more frequent changes to your site in order to realign the website with your company’s goals.

Vertical Rhythm in Web Design

Jason Narog
, Drupal Developer

Creating a vertical rhythm on your website can improve the overall legibility, flow, and visual appeal. Vertical rhythm is the overall flow of your website: the typography chosen in combination with the images and elements of the page. For typography the basic building block is font size and line height. An incorrectly set line height can cause readability issues. Too tight and the text overlaps itself. Too far apart and it becomes difficult to tell what items are connected and what items are separate thoughts or pieces of content.

Optimizing web images for Retina and other high-definition displays

Matt Dittmann
, Web Developer

Since Apple’s release last year of several new products with high pixel density displays, including the iPhone 5 and the iPad 3, there has been a lot of talk about the best way to optimize images for these new devices. Newer products, such as the HTC Butterfly, have even higher resolutions, so it seems the time is right for the development community to embrace these beautiful high-definition displays, and upgrade their graphics to work well in this new arena.

Before you create a new website

Paul Fasel
, President

Before you start on a new website project, we recommend that you know your audience. Here are a few questions to help you get to know your target audience:

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