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What Were They Thinking? A Guide in Web Design

Thomas Raybell
, Marketing Director

What were they thinking

We have all been left experiencing the ever-wondering question, “What were they thinking?” when looking back on a bad situation. Maybe it was a bad date, a car accident, or simply a poor color scheme. We don’t manage time well, ask anyone who lost their weekend to a B level Netflix's series. It’s important that professionally and personally we are giving ourselves a little more time driving to work or selecting our next date. Here, at Dorey Design Group, we care that no one looks at your website and says, “What were they thinking?”

1. The 2-year-old

It’s important to introduce yourself in just a line or two that doesn’t require much thought or reading. In our world, there are more choices than ever, and we simply don’t know how to handle all this information. Keeping things simple is vital. The average attention span of adults is 8 seconds, meaning you are most likely dealing with a two-year-old, so be brief.

2. The Book’s Cover

Don’t over use images, colors, or plugin scripts. There is no need to make a text block of your site jpg images, and using more than 5 colors in your palette will discredit your brand. There is a classic 1-2-3 method, and it is a classic for a reason. This is done with the feature exposure or process description for extending the users attention across the page, creating a flow to the call-to-action button. Do things simply, clearly, distinctly and visible. For a successful website, use these four adjectives, because despite the saying, people do judge a book by its cover.

3. The Maze

Humans love games, puzzles, and mazes. But no one loves spending 5 minutes trying to figure out your website and what it has to offer. This is different from the 2-year-old and from the book’s cover, this is content and organization. And as my first English professor would say, organization is key to success, so make a website that reflects intuitive navigation and comprehensive information.

4. The Dinner

Finally, less is more. Don’t be afraid of white spaces, or feel the need to replace it with information, graphics, or a display of disoriented visuals. Viewers want a clear, simple, and well-designed page that lets them know they can learn more if they wish. Give your viewer an appetizer and let them know the full course is ready when they are. Serving all your information or pricing first looks desperate, if not a little lonely.

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