Blog

What You Need to Know about Google’s Algorithm Update

Dylan Lee
, Marketing Director

Earlier I mentioned that 17% of all web traffic comes from mobile devices (As of 2013). Now, mobile devices account for a full third of all web traffic. It’s clear now that the web experience must take mobile devices into account. Google thinks so too.

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The Faces of Innovation

Dylan Lee
, Marketing Director

Innovation is an integral concept in organizational strategy and business growth. Today, let’s look at several companies that embody successful innovation in business.

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Good Logo Design Basics

Dylan Lee
, Marketing Director

A logo is a brand image that is your company’s face. It is the image that interacts most with potential and current customers, and is an important device for building brand equity, and one of the most important visual elements of your brand.

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Maslow’s Hierarchy of Needs and Marketing

Dylan Lee
, Marketing Director

By applying theories of psychology, we can better understand consumer behavior and deliver more targeted and meaningful communications to our target audiences, and have a greater understanding of why we, as marketers, employ different marketing tactics to reach them. One of the most widely known theories that marketers know is Maslow’s Hierarchy of Needs. In this article, I’ll explain what that theory entails and how we can (and in some cases, already often are), apply this theory to our marketing practice.

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Font Psychology and Web Design

Dylan Lee
, Marketing Director

As people have certain feelings, emotions, and associations with color in web design, so too is the case with typography and web design. In order to properly convey the correct feeling, emotion, or associations that you wish to deliver to your target audience, you have to be aware of you typography design choices when building your brand’s website.

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7 Steps to Producing Outstanding Ad Copy

Dylan Lee
, Marketing Director

Ad copy is the written word in all advertising communications. It’s easy to understand then, why writing great ad copy is important in persuading the advertisement’s audience to buy a product, or to influence their beliefs. Without compelling copy, advertisements will fail to generate the sales, engagement, or excitement that it needs to in order to be successful and increase your advertising return on investment (ROI).

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Color Psychology in Web Design (Infographic)

Dylan Lee
, Marketing Director

The use of color in web design and design in general is paramount to evoking emotions and feelings about your product/brand that work on subconscious levels to influence behaviors of your audience. The mind reacts to different colors and color combinations in a myriad of ways, but there are common associations that the mind makes with certain colors.

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