Blog

8 Steps to Writing a Great Blog Post

Paul Fasel
, President

Writing a great blog post for your website can establish you as an expert in your field in addition to helping your customers and potential customers understand how you can help them meet a need. A well written blog post can also increase your organic search rankings. 

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Why You Need a Website

Thomas Raybell
, Marketing Director

Social media is big.  Recently, a new study by Local Search Association found that if small businesses had 2x the budget on marketing they would spend it on social media. Last year, this answer was SEO, however, as social media has become so popular, businesses don’t see the importance of websites let alone SEO. Capital One conducted a survey of 400 small businesses and discovered that only half of them had a company website. On top of this, fewer than 30 percent of business surveyed had a mobile-optimized website. Maybe I’m old fashioned, but I like a website, similar to the enjoyment of reading a physical book rather than a kindle. I don’t think a Facebook page will give your customer the same information about your business as a custom website.

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Theme Vs. Custom Theme

Thomas Raybell
, Marketing Director

WordPress can be a powerful tool for building a website, especially when your marketing team are managing your site’s content, as it’s very scalable, and the CMS is great for most websites. However, the question always comes up if you should build a theme from scratch or utilize a pre-built WordPress theme.

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The Power of Story

Thomas Raybell
, Marketing Director

Humans are narrative creators, we love good stories, and many times we even love mediocre stories. We watch movies, read newspapers, and spend hours lost in various book series- storytelling is central to the human existence. It’s found in every culture that involves a symbiotic exchange between teller and listener. Every one of us have a unique story and in the same way each organization has a story.

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E-Commerce: 4 Things You Need to Know

Thomas Raybell
, Marketing Director

There are many of benefits when it comes to an Ecommerce store, and in 2015 online sales hit $278.9 billion, showing us that other people are understanding the benefits, and are joining the game. Malls and shopping centers are closing down all around us. These days it seems like everyone is shopping online. Companies that can adopt don’t mind as online stores come with some great benefits. With an ecommerce store, your business is open 24 hours a day, seven days a week, 365 days a year. You don’t pay rent or salaries of sales associates. You don’t have any geographical limitations that could restrict your customer base, which means you have the ability sell to any country, anytime.  These are only a few of the benefits that come from an ecommerce store, but starting one is a difficult task. Here, are four things to consider before launching an Ecommerce Store.

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What It Takes to Build a Custom Website

Thomas Raybell
, Marketing Director

As you scroll through webpages, you might not think of what happens behind the scenes. Technologies such as HTML, CSS, Drupal, Wordpress, and JavaScript may shape and define the way we interact with information, but what may surprise us is what it takes to get there. Great websites aren’t determined by code or cool visuals, but from a well thought out strategy that has been focused on reaching the organizations goals. Great websites aren’t those that win awards, but those are a catalyst for conversions. So, what does it take to do that?  Here, is a 7-step plan for the lifecycle of a website:

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Adopting Leadership Styles Like Playing Golf

Thomas Raybell
, Marketing Director

I don’t play golf, I never have. However, when it comes to taking a team from ordinary to extraordinary we need to understand the importance in changing leadership styles like a golfer would change his or her club. We might not think about it, but managers and leaders have two completely different roles. Even though we might use the terms interchangeably, managers facilitate their team members success by ensuring that they have everything they need to be productive and successful. A manager's responsibility is to ensure that their team is trained well, with minimal roadblocks, while being recognized for their performance and coached through their challenges.

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China's Mobile Landscape

Thomas Raybell
, Marketing Director

China currently has 630 million internet users, who typically spend 25 hours a week connected to the internet. Having spent the summer in Beijing, this seems like an understatement. I would spend two hours to and from work on the subway and almost all hours my train was full of humans glued to their phones or tablets using apps I had never heard of. Even with a powerhouse like Facebook who has 1.23 billion active users none of them are from China. This is because the Chinese government controls the internet content and restricts, deletes, or bans content it deems not in the interest of the state. They have all of their own forms of social media platforms and media, even their own Google.

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Upgrading Your Page Views

Thomas Raybell
, Marketing Director

We have all heard, “content is king” but what happens when you gift the timeline with a fire blog post and get less than enough engagement or traffic. It can be frustrating as it is for a starving artist who doesn’t get appreciated for their time and effort. The fact is writing a fire post isn’t enough, we need to be promoting our content as vigorously as we are writing it. Here, are a couple tools to promote your fire, so it stays hot.

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