Blog

Black Hat SEO: The Rap Genius Case

James Rehwald
, Marketing Director

Unlike white hat SEO, black hat SEO tactics are frowned upon by Google.  RapGenius.com made a poor mistake and got penalized badly, lowering their search rank.  Here's how they did it.

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Mandrill Requires Paid MailChimp Account Now, Oh No!

James Rehwald
, Marketing Director

MailChimp’s Mandrill email service, known for its programmatic bulk mail sending function, is facing new changes that have upset developers around the world.  About a week ago, MailChimp announced that Mandrill is essentially shutting down.

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11 Key Tips to Increase Engagement on Your Facebook Page

James Rehwald
, Marketing Director

A fantastic Facebook Page will funnel in new customers, drive sales, and become an important asset to a business.  When done correctly, it'll bolster your brand, help your SEO, and expand your target audience reach.

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How to Filter Referrer Spam in Google Analytics

James Rehwald
, Marketing Director

Referrer spam.  Also called referral spam, log spam, referral bombing, crawler spam, and some other fun names.  Referrer spam is a search engine spamming technique where a web crawler, usually behind a brand name, uses a fake referrer URL to make repeated visits to your website.

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Local SEO Is the Way to Go

James Rehwald
, Marketing Director

SEO is the strategic and creative process which is largely dependent on an ever-changing Google algorithm.  While SEO involves a broad array of methods that all aim to improve the search ranking of your website, Local SEO is another angle to look at SEO and for many, it is necessity to their online business marketing strategy.

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The Rise and Fall of Adobe Flash

James Rehwald
, Marketing Director

Adobe Flash, previously known as Macromedia Flash until the 2005 acquisition, was a revolutionary software that changed the industry standard of online websites and the user experience worldwide.

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Brand Image Responsibility and Viral Marketing: The Heineken Case

James Rehwald
, Marketing Director

Your brand image is something you need to carefully monitor, especially when you are under the scrutiny of the public eye.  With consumers’ access to tools of communication such as social media, text, and email, a company’s PR slip-up can tumble into a viral snowball effect if you’re not careful.

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