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Maslow’s Hierarchy of Needs and Marketing

Dylan Lee
, Marketing Director

By applying theories of psychology, we can better understand consumer behavior and deliver more targeted and meaningful communications to our target audiences, and have a greater understanding of why we, as marketers, employ different marketing tactics to reach them. One of the most widely known theories that marketers know is Maslow’s Hierarchy of Needs. In this article, I’ll explain what that theory entails and how we can (and in some cases, already often are), apply this theory to our marketing practice.

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Font Psychology and Web Design

Dylan Lee
, Marketing Director

As people have certain feelings, emotions, and associations with color in web design, so too is the case with typography and web design. In order to properly convey the correct feeling, emotion, or associations that you wish to deliver to your target audience, you have to be aware of you typography design choices when building your brand’s website.

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7 Steps to Producing Outstanding Ad Copy

Dylan Lee
, Marketing Director

Ad copy is the written word in all advertising communications. It’s easy to understand then, why writing great ad copy is important in persuading the advertisement’s audience to buy a product, or to influence their beliefs. Without compelling copy, advertisements will fail to generate the sales, engagement, or excitement that it needs to in order to be successful and increase your advertising return on investment (ROI).

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Color Psychology in Web Design (Infographic)

Dylan Lee
, Marketing Director

The use of color in web design and design in general is paramount to evoking emotions and feelings about your product/brand that work on subconscious levels to influence behaviors of your audience. The mind reacts to different colors and color combinations in a myriad of ways, but there are common associations that the mind makes with certain colors.

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What Do Buzzwords Mean to Us?

Dylan Lee
, Marketing Director

According to Merriam-Webster, a buzzword is defined as, “an important-sounding, usually-technical word or phrase often of little meaning used chiefly to impress laymen.” This really captures the essence of it. Buzzwords are words that we see a lot in marketing and on the web, and while words like “synergy,” “authenticity,” and “dynamics” are quite frequently over/misused in many cases, some buzzwords can help us find great content that’s actually useful and engaging to us.

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Something About Social: 5 Great Social Media Management Tools

Dylan Lee
, Marketing Director

It’s the last week of #SomethingAboutSocial, and we’re fresh out of the major social media platforms! We’ve covered Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, and YouTube, and how to use them to leverage your business’ online social presence, drive traffic to your site, and increase conversions while building a strong brand story. That’s a lot of work ahead of you, especially if you’re planning to use more than 2-3 different platforms!

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CMS Smackdown!

Dylan Lee
, Marketing Director

There are three major content management system players out there today: WordPress, Drupal, and Joomla. In order to make your decision of which one to utilize easier, we created an infographic that outlines some of the key advantages and differences within each platform. Depending on your need and technical expertise/resources in this area, you may want to use a particular CMS for your business.

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