Blog

What the Instagram Format Change Means for Your Brand

Dylan Lee
, Marketing Director

Recently, Instagram announced a new feature that was met with some praise and some backlash. This change refers to Instagram’s decision to support vertical and horizontal post formats on its photo-sharing platform. 

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SEO 101: On-site vs. Off-site

James Rehwald
, Marketing Director

SEO, or search engine optimization, is a process that all website owners and designers should be consistently managing from the start of a domain’s launch if they want their website to be found efficiently by the target customer/user.

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Drupal 8: What to Expect

James Rehwald
, Marketing Director

Drupal 8 will set a new standard for ease of use while introducing a variety of useful features for web developers.  What has been confirmed so far?

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Best Times to Post on Social Media

James Rehwald
, Marketing Director

While the content of a social media post is obviously important, the timing of your posts carries significance towards maximizing your audience reach.

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Users Promoting Your Brand: Companies Doing It Right

James Rehwald
, Marketing Director

Promoting a brand can be done a myriad of ways.  While we often forget that promotional marketing media can be biased in favor of the product/service, we still find ourselves becoming immersed in the ones that appeal to our interests.

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Snapchat 3V Advertising: A New Era

James Rehwald
, Marketing Director

Over the course of its running, Snapchat, Inc. has evolved into something much bigger than a zero-profit company that offers a simple, free media-sharing application to the public.

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How to Build an Effective Marketing Persona

Dylan Lee
, Marketing Director

When creating a marketing strategy, one of the first steps that you need to address is defining the type of customers that you want to appeal to. To do this, good marketers build marketing personas, which are depictions of their ideal customer.

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7 of The Best Ambient Advertising Campaigns

Dylan Lee
, Marketing Director

Traditional advertising methods don’t work nearly as well as they used to, and it’s harder than ever to capture the consumer’s attention for more than a split second. So how do we capture our audience's attention?

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