Blog

Habits of Successful Agencies

Dylan Lee
, Marketing Director

Great agencies stick to a set of behaviors that will give them the best shot at landing clients, doing great work, and keeping motivation high on their teams no matter what challenges come their way. Having a system in place to accomplish those things is no easy task, but at Dorey Design, we commit to certain practices that help us stay motivated to improve ourselves, client relationships, and the work that we do.

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What is Material Design?

Dylan Lee
, Marketing Director

Material Design is the name of Google’s new design aesthetic behind all of their current Google Apps.

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What You Need to Know about Google’s Algorithm Update

Dylan Lee
, Marketing Director

Earlier I mentioned that 17% of all web traffic comes from mobile devices (As of 2013). Now, mobile devices account for a full third of all web traffic. It’s clear now that the web experience must take mobile devices into account. Google thinks so too.

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The Faces of Innovation

Dylan Lee
, Marketing Director

Innovation is an integral concept in organizational strategy and business growth. Today, let’s look at several companies that embody successful innovation in business.

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Good Logo Design Basics

Dylan Lee
, Marketing Director

A logo is a brand image that is your company’s face. It is the image that interacts most with potential and current customers, and is an important device for building brand equity, and one of the most important visual elements of your brand.

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Maslow’s Hierarchy of Needs and Marketing

Dylan Lee
, Marketing Director

By applying theories of psychology, we can better understand consumer behavior and deliver more targeted and meaningful communications to our target audiences, and have a greater understanding of why we, as marketers, employ different marketing tactics to reach them. One of the most widely known theories that marketers know is Maslow’s Hierarchy of Needs. In this article, I’ll explain what that theory entails and how we can (and in some cases, already often are), apply this theory to our marketing practice.

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Font Psychology and Web Design

Dylan Lee
, Marketing Director

As people have certain feelings, emotions, and associations with color in web design, so too is the case with typography and web design. In order to properly convey the correct feeling, emotion, or associations that you wish to deliver to your target audience, you have to be aware of you typography design choices when building your brand’s website.

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