Blog

Best Times to Post on Social Media

James Rehwald
, Content Marketer/Social Media Marketer

While the content of a social media post is obviously important, the timing of your posts carries significance towards maximizing your audience reach.

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Users Promoting Your Brand: Companies Doing It Right

James Rehwald
, Content Marketer/Social Media Marketer

Promoting a brand can be done a myriad of ways.  While we often forget that promotional marketing media can be biased in favor of the product/service, we still find ourselves becoming immersed in the ones that appeal to our interests.

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Snapchat: A New Era of Advertising

James Rehwald
, Content Marketer/Social Media Marketer

Snapchat, as you might want to read up on from our previous post, is a social media application for mobile devices that has picked up an enormous following the past few years.

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Facebook Profiles, Pages, and Groups. What’s the Difference?

James Rehwald
, Content Marketer/Social Media Marketer

Facebook is one of the largest social media platforms on this planet, bolstering a whopping 1.44 billion active users as of the first quarter of 2015.  In order to join Facebook, you must first create your own personal user Profile.

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How to Build an Effective Marketing Persona

Dylan Lee
, Marketing Director

When creating a marketing strategy, one of the first steps that you need to address is defining the type of customers that you want to appeal to. To do this, good marketers build marketing personas, which are depictions of their ideal customer.

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7 of The Best Ambient Advertising Campaigns

Dylan Lee
, Marketing Director

Traditional advertising methods don’t work nearly as well as they used to, and it’s harder than ever to capture the consumer’s attention for more than a split second. So how do we capture our audience's attention?

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