Blog

Why is Organic Traffic Important?

Thomas Raybell
, Marketing Director

Most conversations I encounter, either scrolling through Facebook or Twitter, I try to stay clear of falling into an argument or a rabbit hole, but this was a conversation I thought was worth discussing. The tweet that started all of this was, “So let's kill this debate once and for all. Organic traffic beats paid traffic for every single metric”. To some, this might not seem like a very bold claim, to others this, is heresy. So, let's have a quick recap on the main differences between the two. Organic search results are those which come from the algorithm used by the search engine while paid results are links being generated by advertising dollars being spent to show us that link. Over the last couple of years Google has made updates as “ad above organic links on desktop”, “addition of a third and fourth text ad above organic links on phones”, “doubling the size of Product listing ads on phones”, and more. Since these updates there has been an increase in 53 percent increase in paid clicks according to Google’s Q1 2017 earnings report. As paid clicks have gone up in numbers, organic search results have dropped in several metrics which has made people believe organic search is dying. However, others as this tweet shows believe organic search is the only way.

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Safeguard your WordPress Website

Matt Dittmann
, Web Developer

For a WordPress site owner, there are few things more gut wrenching than discovering that your website has been hacked. The feelings range from that of being disturbingly violated to outright panic. How will your business suffer, and how will your audience / customers view you now that you have let this happen? While there things you can do after the fact to rectify the situation, your best bet (and a lesson many have learned the hard way) is to take preemptive measures to prevent your site from being hacked or otherwise damaged beyond repair.

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WordPress 4.8 Arrives June 8th

Matt Dittmann
, Web Developer

The latest version of WordPress is scheduled for release this Thursday, June 8th, and all sites using the platform are encouraged to update as soon as possible.

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8 Steps to Writing a Great Blog Post

Paul Fasel
, President

Writing a great blog post for your website can establish you as an expert in your field in addition to helping your customers and potential customers understand how you can help them meet a need. A well written blog post can also increase your organic search rankings. 

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Why You Need a Website

Thomas Raybell
, Marketing Director

Social media is big.  Recently, a new study by Local Search Association found that if small businesses had 2x the budget on marketing they would spend it on social media. Last year, this answer was SEO, however, as social media has become so popular, businesses don’t see the importance of websites let alone SEO. Capital One conducted a survey of 400 small businesses and discovered that only half of them had a company website. On top of this, fewer than 30 percent of business surveyed had a mobile-optimized website. Maybe I’m old fashioned, but I like a website, similar to the enjoyment of reading a physical book rather than a kindle. I don’t think a Facebook page will give your customer the same information about your business as a custom website.

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Theme Vs. Custom Theme

Thomas Raybell
, Marketing Director

WordPress can be a powerful tool for building a website, especially when your marketing team are managing your site’s content, as it’s very scalable, and the CMS is great for most websites. However, the question always comes up if you should build a theme from scratch or utilize a pre-built WordPress theme.

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The Power of Story

Thomas Raybell
, Marketing Director

Humans are narrative creators, we love good stories, and many times we even love mediocre stories. We watch movies, read newspapers, and spend hours lost in various book series- storytelling is central to the human existence. It’s found in every culture that involves a symbiotic exchange between teller and listener. Every one of us have a unique story and in the same way each organization has a story.

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E-Commerce: 4 Things You Need to Know

Thomas Raybell
, Marketing Director

There are many of benefits when it comes to an Ecommerce store, and in 2015 online sales hit $278.9 billion, showing us that other people are understanding the benefits, and are joining the game. Malls and shopping centers are closing down all around us. These days it seems like everyone is shopping online. Companies that can adopt don’t mind as online stores come with some great benefits. With an ecommerce store, your business is open 24 hours a day, seven days a week, 365 days a year. You don’t pay rent or salaries of sales associates. You don’t have any geographical limitations that could restrict your customer base, which means you have the ability sell to any country, anytime.  These are only a few of the benefits that come from an ecommerce store, but starting one is a difficult task. Here, are four things to consider before launching an Ecommerce Store.

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What It Takes to Build a Custom Website

Thomas Raybell
, Marketing Director

As you scroll through webpages, you might not think of what happens behind the scenes. Technologies such as HTML, CSS, Drupal, Wordpress, and JavaScript may shape and define the way we interact with information, but what may surprise us is what it takes to get there. Great websites aren’t determined by code or cool visuals, but from a well thought out strategy that has been focused on reaching the organizations goals. Great websites aren’t those that win awards, but those are a catalyst for conversions. So, what does it take to do that?  Here, is a 7-step plan for the lifecycle of a website:

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