Blog

CMS Smackdown!

Dylan Lee
, Marketing Director

There are three major content management system players out there today: WordPress, Drupal, and Joomla. In order to make your decision of which one to utilize easier, we created an infographic that outlines some of the key advantages and differences within each platform. Depending on your need and technical expertise/resources in this area, you may want to use a particular CMS for your business.

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Why Content is King

Dylan Lee
, Marketing Director

I've talked quite a bit about using great, quality content in your digital strategies in the past, and there is a saying amongst digital marketers that 'Content is King,' meaning that content is the most important aspect of executing a successful digital marketing strategy. For businesses struggling to grow or gain traction online, they might want to look into how they approach and present their content. Great marketing is not just about promotion; a well-maintained, active, and up-to-date social media profile and/or website is not enough to increase the kind of engagement that grows your business.

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Using Metadata and Hashtags

Dylan Lee
, Marketing Director

Metadata is one of those terms many of us might hear often and even use daily, yet not fully understand what it means. In short, metadata is data about data. It helps the search for relevant information and organizes electronic resources. Additionally, metadata provides digital identification, and supports the archiving and preservation of electronic resources.

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Something About Social: YouTube and You

Dylan Lee
, Marketing Director

YouTube, the video sharing site that was created in 2005 by Steve Chen, Chad Hurley, and Jawed Karim as a way of easily sharing videos through a singular platform. As you know, YouTube changed video sharing and today it is the biggest video sharing site in the world, now accounting for 75% of all online video materials. In 2006, Google bought YouTube for $1.65 Billion with a B and is now one of Google’s biggest products. So why YouTube for social?

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Multiple Domains Pointed at Same Website

Jason Narog
, Drupal Developer

Owning multiple domains is a good idea for any company. It allows a company to purchase a variety of wordings, phrases, commons misspellings, or even changes in branding to send their customers to the correct location on the web.

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Upcoming Web Design Trends for 2015 [Infographic]

Dylan Lee
, Marketing Director

As 2015 gets on its way, Dorey Design looks back on 2014's web design trends in order to predict what new emerging trends in web design will catch fire this year. As the demands for a more responsive, lightweight web experience increases for business, we'll continue to see the evolution of responsive, flat, and mobile-first websites. These new trends are not just fads; they're progressive moves towards a more efficient, consumer-first, and aesthetically clean web experience. That said, here's a look at what you and your business should be looking to incorporate this year.

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4 Ways to Get Over the Holiday Hangover

Dylan Lee
, Marketing Director

The holidays are over, and you’re feelin’ it: sluggish, unmotivated, and generally tired. The worst part is that you’re sitting at your desk on your first day back from a great vacation, or some quality time with loved ones. The rut you’re in is the holiday hangover, and unfortunately, a Gatorade and some sleep won’t get rid of it. Fortunately, if you plan ahead and stick to that plan, you can avoid the feelings of misery that many other experience after a long vacation. Here are four things you can do to get yourself back into the groove and feeling good about it:

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Happy Holidays!

Dylan Lee
, Marketing Director

We’re dead in the middle of the holiday season, and with Christmas and New Years on the horizon, we would be remiss if we didn’t wish you all a happy holiday season! We hope that you all have a cheerful, warm, and safe holiday season, and wish you a successful and fulfilling year in 2015!  

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Reviewing Your Online Business Data

Dylan Lee
, Marketing Director

It’s important to keep a diagnostic of your online presence. Being aware of what business information posted online is crucial to maintaining a positive online and offline presence. With over 300 million on the internet in North America alone, it’s certain that potential customers are seeing your online business information, even if you didn’t post it there yourself. Your consumers are online searching for you, whether you’re active or not, and depending on what kind of data consumers can find through search and social, you may not be portraying the image you expect to be.

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Why Responsive?

Dylan Lee
, Marketing Director

Responsive design should be easy to understand and navigate while providing customers with valuable information, while also looking good

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