Blog

Font Psychology and Web Design

Dylan Lee
, Marketing Director

As people have certain feelings, emotions, and associations with color in web design, so too is the case with typography and web design. In order to properly convey the correct feeling, emotion, or associations that you wish to deliver to your target audience, you have to be aware of you typography design choices when building your brand’s website.

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7 Steps to Producing Outstanding Ad Copy

Dylan Lee
, Marketing Director

Ad copy is the written word in all advertising communications. It’s easy to understand then, why writing great ad copy is important in persuading the advertisement’s audience to buy a product, or to influence their beliefs. Without compelling copy, advertisements will fail to generate the sales, engagement, or excitement that it needs to in order to be successful and increase your advertising return on investment (ROI).

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Color Psychology in Web Design (Infographic)

Dylan Lee
, Marketing Director

The use of color in web design and design in general is paramount to evoking emotions and feelings about your product/brand that work on subconscious levels to influence behaviors of your audience. The mind reacts to different colors and color combinations in a myriad of ways, but there are common associations that the mind makes with certain colors.

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What Do Buzzwords Mean to Us?

Dylan Lee
, Marketing Director

According to Merriam-Webster, a buzzword is defined as, “an important-sounding, usually-technical word or phrase often of little meaning used chiefly to impress laymen.” This really captures the essence of it. Buzzwords are words that we see a lot in marketing and on the web, and while words like “synergy,” “authenticity,” and “dynamics” are quite frequently over/misused in many cases, some buzzwords can help us find great content that’s actually useful and engaging to us.

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Basic Web Design Principles for Business Owners

Dylan Lee
, Marketing Director

You’ve decided that your business needs a website or updates to the current one. It is important that you keep these principles in mind when going through the process of website creation because it is easy to get lost in all of the functionalities and fantastic ideas that can come up in the design process. What you’ll end up with, more often than not, is something that misses the point. Websites are meant to be useful and informative to the customer, and if they’re not, it won’t matter how pretty your website looks, your business won’t get the conversions/sales it needs. Great web design for business uses as little ‘design’ as possible to deliver information to the customer and get them engaged with your company brand/product/service. 

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Something About Social: 5 Great Social Media Management Tools

Dylan Lee
, Marketing Director

It’s the last week of #SomethingAboutSocial, and we’re fresh out of the major social media platforms! We’ve covered Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, and YouTube, and how to use them to leverage your business’ online social presence, drive traffic to your site, and increase conversions while building a strong brand story. That’s a lot of work ahead of you, especially if you’re planning to use more than 2-3 different platforms!

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CMS Smackdown!

Dylan Lee
, Marketing Director

There are three major content management system players out there today: WordPress, Drupal, and Joomla. In order to make your decision of which one to utilize easier, we created an infographic that outlines some of the key advantages and differences within each platform. Depending on your need and technical expertise/resources in this area, you may want to use a particular CMS for your business.

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Why Content is King

Dylan Lee
, Marketing Director

I've talked quite a bit about using great, quality content in your digital strategies in the past, and there is a saying amongst digital marketers that 'Content is King,' meaning that content is the most important aspect of executing a successful digital marketing strategy. For businesses struggling to grow or gain traction online, they might want to look into how they approach and present their content. Great marketing is not just about promotion; a well-maintained, active, and up-to-date social media profile and/or website is not enough to increase the kind of engagement that grows your business.

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Using Metadata and Hashtags

Dylan Lee
, Marketing Director

Metadata is one of those terms many of us might hear often and even use daily, yet not fully understand what it means. In short, metadata is data about data. It helps the search for relevant information and organizes electronic resources. Additionally, metadata provides digital identification, and supports the archiving and preservation of electronic resources.

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