Blog

E-Commerce: 4 Things You Need to Know

Thomas Raybell
, Marketing Director

There are many of benefits when it comes to an Ecommerce store, and in 2015 online sales hit $278.9 billion, showing us that other people are understanding the benefits, and are joining the game. Malls and shopping centers are closing down all around us. These days it seems like everyone is shopping online. Companies that can adopt don’t mind as online stores come with some great benefits. With an ecommerce store, your business is open 24 hours a day, seven days a week, 365 days a year. You don’t pay rent or salaries of sales associates. You don’t have any geographical limitations that could restrict your customer base, which means you have the ability sell to any country, anytime.  These are only a few of the benefits that come from an ecommerce store, but starting one is a difficult task. Here, are four things to consider before launching an Ecommerce Store.

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What It Takes to Build a Custom Website

Thomas Raybell
, Marketing Director

As you scroll through webpages, you might not think of what happens behind the scenes. Technologies such as HTML, CSS, Drupal, Wordpress, and JavaScript may shape and define the way we interact with information, but what may surprise us is what it takes to get there. Great websites aren’t determined by code or cool visuals, but from a well thought out strategy that has been focused on reaching the organizations goals. Great websites aren’t those that win awards, but those are a catalyst for conversions. So, what does it take to do that?  Here, is a 7-step plan for the lifecycle of a website:

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Adopting Leadership Styles Like Playing Golf

Thomas Raybell
, Marketing Director

I don’t play golf, I never have. However, when it comes to taking a team from ordinary to extraordinary we need to understand the importance in changing leadership styles like a golfer would change his or her club. We might not think about it, but managers and leaders have two completely different roles. Even though we might use the terms interchangeably, managers facilitate their team members success by ensuring that they have everything they need to be productive and successful. A manager's responsibility is to ensure that their team is trained well, with minimal roadblocks, while being recognized for their performance and coached through their challenges.

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China's Mobile Landscape

Thomas Raybell
, Marketing Director

China currently has 630 million internet users, who typically spend 25 hours a week connected to the internet. Having spent the summer in Beijing, this seems like an understatement. I would spend two hours to and from work on the subway and almost all hours my train was full of humans glued to their phones or tablets using apps I had never heard of. Even with a powerhouse like Facebook who has 1.23 billion active users none of them are from China. This is because the Chinese government controls the internet content and restricts, deletes, or bans content it deems not in the interest of the state. They have all of their own forms of social media platforms and media, even their own Google.

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Upgrading Your Page Views

Thomas Raybell
, Marketing Director

We have all heard, “content is king” but what happens when you gift the timeline with a fire blog post and get less than enough engagement or traffic. It can be frustrating as it is for a starving artist who doesn’t get appreciated for their time and effort. The fact is writing a fire post isn’t enough, we need to be promoting our content as vigorously as we are writing it. Here, are a couple tools to promote your fire, so it stays hot.

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SEO and Conversion Rates are like a Party

Thomas Raybell
, Marketing Director

The role of SEO is to increase the amount of authentic traffic to the clients’ brand. However, it’s still not cool to have tons of people at your party if they have no intention of becoming your friend. Similarly, it’s not an effective strategy to get just anyone click on your website, if they have no interest in you or your brand. This is why conversion optimization is vital in creating an effective strategy to develop a friends list of people who actually like you or might even care about you. The Conversation rate is the measurement of the amount of potential visitors performing the desired action. Leveraging SEO and conversion optimization offers a balanced approach to your marketing strategy. So your party is filled with loved ones while your business grows.

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What Were They Thinking? A Guide in Web Design

Thomas Raybell
, Marketing Director

We have all left experiencing the ever-wondering question, “What were they thinking?” when looking back to a bad situation. Maybe it was a bad date, a car accident, or simply a poor color scheme. We don’t manage time well, ask anyone who lost their weekend to a B level Netflix's series. It’s important that professionally and personally we are giving ourselves a little more time driving to work or selecting our next date. Here at Dorey Design Group we care that no one looks at your website and says, “What were they thinking?”.

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Notice of Upcoming Rate Increase

admin
,

Here at Dorey Design Group, our clients are our top priority. As much as we would like to maintain our current hourly rate, it has become necessary to make an adjustment. After careful evaluation, we have decided to raise our hourly rate to $ 130/hour for all new contracts and hourly work as of March 15th, 2017.

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