Blog

Black Hat SEO: The Rap Genius Case

James Rehwald
, Marketing Director

Unlike white hat SEO, black hat SEO tactics are frowned upon by Google.  RapGenius.com made a poor mistake and got penalized badly, lowering their search rank.  Here's how they did it.

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Mandrill Requires Paid MailChimp Account Now, Oh No!

James Rehwald
, Marketing Director

MailChimp’s Mandrill email service, known for its programmatic bulk mail sending function, is facing new changes that have upset developers around the world.  About a week ago, MailChimp announced that Mandrill is essentially shutting down.

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11 Key Tips to Increase Engagement on Your Facebook Page

James Rehwald
, Marketing Director

A fantastic Facebook Page will funnel in new customers, drive sales, and become an important asset to a business.  When done correctly, it'll bolster your brand, help your SEO, and expand your target audience reach.

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How to Filter Referrer Spam in Google Analytics

James Rehwald
, Marketing Director

Referrer spam.  Also called referral spam, log spam, referral bombing, crawler spam, and some other fun names.  Referrer spam is a search engine spamming technique where a web crawler, usually behind a brand name, uses a fake referrer URL to make repeated visits to your website.

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Local SEO Is the Way to Go

James Rehwald
, Marketing Director

SEO is the strategic and creative process which is largely dependent on an ever-changing Google algorithm.  While SEO involves a broad array of methods that all aim to improve the search ranking of your website, Local SEO is another angle to look at SEO and for many, it is necessity to their online business marketing strategy.

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