Blog

How to Build an Effective Marketing Persona

Dylan Lee
, Marketing Director

When creating a marketing strategy, one of the first steps that you need to address is defining the type of customers that you want to appeal to. To do this, good marketers build marketing personas, which are depictions of their ideal customer.

Read more...

7 of The Best Ambient Advertising Campaigns

Dylan Lee
, Marketing Director

Traditional advertising methods don’t work nearly as well as they used to, and it’s harder than ever to capture the consumer’s attention for more than a split second. So how do we capture our audience's attention?

Read more...

Business Card Design

Dylan Lee
, Marketing Director

A business card is an ubiquitous accessory in the professional world, networking events, and college students looking for internships. So how do you design an effective business card?

Read more...

Pages