Blog

Building Your Brand's Equity

Dylan Lee
, Marketing Director

Building your brand’s equity is one of the most important marketing objectives that your marketing efforts go to. In building your brand’s equity, you will increase the amount of differentiation that you possess versus your competitors. Brand equity and management is extremely important, especially with SEO and content marketing, and ignoring where your company’s brand stands in the market could be very detrimental to your bottom line.

Read more...

Automating Drupal & WordPress Internal Linking

Jason Narog
, Drupal Developer

Drupal and WordPress are great for automating processes. Internal linking is a useful strategy for both search engine optimization and helping your site visitors quickly and effectively navigate through your site to find the content they want. On the SEO side better internal linking helps improve and identify what a page is about through the use of anchor text, and, because visitors have something to click on, decreases your bounce rates while increasing your time on site rates.

Read more...

The 3 Most Common Misconceptions about Inbound Marketing:

Dylan Lee
, Marketing Director

The world of inbound marketing can be nebulous at best, ineffective at times, and just plain frustrating at worst. For businesses looking to grow, inbound marketing can result in fantastic results that lead them to the pot of gold at the end of the rainbow, and for others, they never see the end of the rainbow. What it comes down to is a correct understanding of how inbound marketing works and how it can benefit your business when properly used. To do that, we have to first address several misconceptions about how inbound marketing functions as part of your overall business development efforts.

Read more...

Website Layout Styles Breaking and How to Debug

Jason Narog
, Drupal Developer

In the world of website layouts and content management systems layout designs and styles may behave differently than you had originally anticipated. This can be due to a few different factors, but all stem from the same rule of thumb – CSS (cascading style sheets) will load styles found further down the sheet if two styles match the exact same classes, ids, and html tags.

Read more...

True Responsive Images on the Horizon

Jason Narog
, Drupal Developer

True responsive images have been a desire for web designers and developers for the past several years. Several proposals have been in the works, and now, thanks to the hard work of some very determined developers we may soon have a non-javascript option available to serve the correct image for the device, improving load time and user experience.

Read more...

Editing your hosts file

Robert Parker
, Developer

When you migrate a site over to a new server you want to test that it works on the new server before updating the DNS or A records. However, you can only view the site if you use the actual domain name.

Read more...

Vertical Rhythm in Web Design

Jason Narog
, Drupal Developer

Creating a vertical rhythm on your website can improve the overall legibility, flow, and visual appeal. Vertical rhythm is the overall flow of your website: the typography chosen in combination with the images and elements of the page. For typography the basic building block is font size and line height. An incorrectly set line height can cause readability issues. Too tight and the text overlaps itself. Too far apart and it becomes difficult to tell what items are connected and what items are separate thoughts or pieces of content.

Read more...

Putting Together a Mobile First Website

Jason Narog
, Drupal Developer

Mobile first website? You mean a responsive website? Yes, a mobile first website would use responsive techniques but the two words are not interchangeable. A mobile first website is a content and design philosophy in which content creators, designers, and developers would approach building a website with strategies related to how interactions should take place on the smallest of screens first, and then added upon as the screen size increases.

Read more...

What to do when Drupal user 0 is missing

Jason Narog
, Drupal Developer

When migrating sites, exporting and importing databases, fetching databases from Git repos, or combining smaller SQL files into larger ones via a command prompt, you may run into an issue where Drupal — particularly the drush command line utility — can’t find user 0. User 0 is the anonymous user (or non-logged-in user) for any Drupal site and is the default user system tools such as drush and cron use when completing tasks on your website.

Read more...

Pages