Blog

Something About Social: Learning LinkedIn

Dylan Lee
, Marketing Director

A professional network with specific professional communities, detailed company pages, and over 300 million members, LinkedIn provides the unique opportunity of being able to connect to an audience that will help your business learn from other professionals in your industry, reach qualified candidates when hiring, and be in tune with industry trends through Groups and Communities. 

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Drupal 7 Critical Security Update

Jason Narog
, Drupal Developer

On October 15th, 2014 the Drupal security team released a highly critical security update to protect all Drupal 7 websites against a newly discovered vulnerability that could allow hackers to do damage to Drupal 7 websites and databases through what is known as SQL injection.

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Something About Social: Finding Facebook

Dylan Lee
, Marketing Director

This will be the first part of a series devoted to uncovering social media platforms and how they can be used to help your businesses content marketing strategies and make real impacts on your bottom line. This blog series will detail the basics of each platform, and an in-depth description of most features that businesses can use to manage a specific social media platform and maximize engagement and conversion with each.

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Handling Merge Conflicts in Git

Jason Narog
, Drupal Developer

Merge conflicts happen. It’s part of working in a team using a version control system. But there are ways to minimize how often they happen through proper workflow, and ways to fix them when you run across them. Let’s evaluate a few examples now of how git merge conflicts can happen and how you can fix them when they do.

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Google Panda and Penguin Explained

Dylan Lee
, Marketing Director

With a new update for Google’s Panda recently released, it’s time we explained exactly what these two algorithms are and how they affect your site’s SEO and traffic based on the type of content you generate from your site.

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Drupal Template File – Reposition Content Fields

Jason Narog
, Drupal Developer

The Drupal template file system is very robust and will only be improving when Drupal 8 is introduced to the public in the near future. Drupal 7 introduced a few changes to templates – one of which being the option to hide and show fields by setting and unsetting them within the tpl file itself.

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Building Your Brand's Equity

Dylan Lee
, Marketing Director

Building your brand’s equity is one of the most important marketing objectives that your marketing efforts go to. In building your brand’s equity, you will increase the amount of differentiation that you possess versus your competitors. Brand equity and management is extremely important, especially with SEO and content marketing, and ignoring where your company’s brand stands in the market could be very detrimental to your bottom line.

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Automating Drupal & WordPress Internal Linking

Jason Narog
, Drupal Developer

Drupal and WordPress are great for automating processes. Internal linking is a useful strategy for both search engine optimization and helping your site visitors quickly and effectively navigate through your site to find the content they want. On the SEO side better internal linking helps improve and identify what a page is about through the use of anchor text, and, because visitors have something to click on, decreases your bounce rates while increasing your time on site rates.

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The 3 Most Common Misconceptions about Inbound Marketing:

Dylan Lee
, Marketing Director

The world of inbound marketing can be nebulous at best, ineffective at times, and just plain frustrating at worst. For businesses looking to grow, inbound marketing can result in fantastic results that lead them to the pot of gold at the end of the rainbow, and for others, they never see the end of the rainbow. What it comes down to is a correct understanding of how inbound marketing works and how it can benefit your business when properly used. To do that, we have to first address several misconceptions about how inbound marketing functions as part of your overall business development efforts.

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Website Layout Styles Breaking and How to Debug

Jason Narog
, Drupal Developer

In the world of website layouts and content management systems layout designs and styles may behave differently than you had originally anticipated. This can be due to a few different factors, but all stem from the same rule of thumb – CSS (cascading style sheets) will load styles found further down the sheet if two styles match the exact same classes, ids, and html tags.

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