Get a Responsive Website or Fall Behind

James Rehwald
, Marketing Director

Responsive Web Design Devices Preview

Responsive web design (RWD).

It’s the buzz phrase in the wonderful world of websites that is becoming more important to business owners each day.

In case you didn’t already know, a website that was created with a responsive design approach means that the website can be viewed on any device screen (mobile phone vertical or horizontal, tablet, laptop, desktop computer), giving the user the optimal viewing and interaction experience.

RWD provides a superb multi-device UX (user experience) through a responsive UI (user interface).

In other words, the website is easy to navigate, loads fast, displays accurately, is well-structured, and minimizes the chances of users struggling with unnecessary resizing, panning, clicking, or horizontal scrolling.

If you own a website that doesn’t integrate responsive design, you may want to invest in a redesign.  Upon loading a website, consumers get an immediate impression of a business and its product or service offerings.  This is why websites, the quintessential element of digital marketing, are of huge significance towards a company’s online business model and brand strategy.

Businesses especially want users that visit their websites to discover value quickly, reliably, and easily, regardless of whether they are loading your website from a Google search on a Windows desktop PC, navigating pages of content on a MacBook laptop, scrolling through your site’s photos on an Android tablet, or placing a purchase from their iPhone.

A responsive web design approach takes all of these devices into account so no user experience is neglected and your site’s potential success is maximized all across the board.  Unlike having an entirely separate mobile website domain, a route that is growing outdated, a responsive website’s URL remains the same on any device, runs fast, is often less costly in the long run, and is optimized for each mobile device interface.

Plenty of reasons contribute to why websites with responsive design are becoming more and more mandatory for good business.

Let’s narrow these categories down into Google SEO Algorithm, Mobile Audience, and E-commerce:


Google SEO Algorithm

Earlier this year, Google updated its search engine optimization (SEO) algorithm with the fan-dubbed "Mobilegeddon" update and before that was the 2013 “Hummingbird update” to include websites’ mobile-friendliness as a ranking signal on Google’s search engine results page (SERP).  This means if you want your business to rank as high as possible, having your website be mobile-friendly via responsive web design is essential.  This is evident in when you search a popular search query for say, a specific type of business in a specific city, the links on the first page are usually more likely to be optimized for all devices than the links on the much lower-ranked pages.

Google even displays a "mobile-friendly" label next to mobile search results that meet the responsive web design criteria.

Google Hummingbird Logo

Mobile users are often likely to be more engaged with websites tailored to their device’s screen and interface which in turn, helps improve SEO.  When your site’s info is communicated more easily, your target users are happier and interact with your website more naturally.  The bounce rate, the percentage of people who visit your site and leave after viewing only the first page, negatively affects your SEO as that rate gets higher.  Mobile users are more likely to leave a website immediately if it isn’t optimized for their smartphone or tablet—a responsive website reduces the bounce rate, backing up SEO.

Don’t let your website’s search rank suffer from a lack of responsive design.

Don’t allow a disconnect between your target audience and your business.


Mobile Audience

- 80% of internet users own a smartphone and that number is only getting larger.

- 64% of American adults now own a smartphone, up from 35% in the spring of 2011.

- In 2014, mobile internet usage passed up PC internet usage for the first time in history, and this increase is continuing.

- 34% of smartphone users go online mostly using their phones.

- 71% of mobile users expect web pages to load almost as quickly or faster as web pages on their desktop computers.

Needless to say, web browsing via mobile is growing like crazy and businesses that don’t account for this trend will be left in the water.  Users love speed, ease, reliability, and responsiveness on a website and rank them among the leading website performance attributes.  Not surprisingly, more users are growing to favor responsive websites over non-responsive websites.  A whopping 40% of people will choose a different search result if the first one they clicked is not mobile friendly – whoa!

And in addition to responsive websites in the mobile world, how can you not forget social media?  Responsive websites account for these platforms too.  Visibly responsive social media widgets/buttons ensure that the potential for social sharing & following is maximized, which can also help your SEO on top of getting your brand more recognized and engaged with.

Don’t neglect your mobile users’ needs.

Don’t give them a poor website experience that makes them want to bounce out of there.


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- 4 out of 5 smartphone users rely on mobile phones for shopping research.

- 37% of consumers are more likely to purchase from a mobile-optimized site.

- 40% of mobile consumers have gone to a competitor’s website after a bad mobile web experience.

- 45% of online sales were made via smartphones and tablets in the 3rd quarter of 2015.

- 74% of smartphone users have purchased a product from a mobile-optimized site.

It makes sense, right? A better mobile-optimized website has a better optimized call-to-action (CTA) and provides a more engaging, positive mobile experience.  If you are running an M-commerce site (E-commerce on mobile), then you’ll want to make sure that the quality of your products/services are communicated exactly as you’d like.  Remember, first impressions matter.  A responsive website ensures that every page and its content self-adjusts such that the shopper can find what he or she is looking for with ease and delight.

Mcommerce on mobile smartphone

What this means for business owners is increased conversions.  Whether the desired action is to place an online purchase, sign up for a newsletter, make a phone call, book a reservation, or get directions, a responsive website safeguards the best environment to create these consumer actions more frequently across all devices.  A responsive website serves as an inbound marketing tactic 24 hours a day.

Don’t let your visitors leave your website as dissatisfied shoppers.

Don’t let your sales suffer.

Don't let your competitors reap the rewards.


The DDG Method

As evident by Google’s “Hummingbird update” and the recently released Drupal 8’s mobile-friendliness feature, responsive design is becoming more of a staple in the web design industry.  Businesses and brand marketers are asking web designers to make sure their websites are suited especially for their smartphone and tablet users, as this audience is growing and so are their expectations.

In addition to being programmed to work on all major operating systems (iOS, Android, Windows, OS X) and internet browsers (Chrome, Firefox, IE, Safari), nearly all of our clients’ websites are designed and developed to be responsive.  Just check out our awesome work portfolio!  If you want your website to be responsive, we at DDG can happily and professionally take that approach.


Contact us today to figure out what your website needs to reach success and how we can get you started!


Read more from our Blog:
Local SEO Is the Way to Go
How to Make the Best Facebook Event
11 Key Tips to Increase Engagement on Your Facebook Page
How to Filter Referrer Spam in Google Analytics


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